Photo Credit: WINE411.ca
Celebrating Our National Wine Identity
Dan Paszkowski, CVA President & CEO
Recently, Canada’s first national, industry-led, online winery directory was launched. Wine411.ca includes more than 800 grape and fruit wineries, as well as cideries and meaderies from coast to coast.
The directory is a joint initiative between CVA and BlackSquare Inc., who identified the need for a comprehensive Canadian wine industry resource. With more than 3 million visitors to Canadian wineries annually, and a national annual industry economic impact valued at more than $6.8 billion for grape wine alone, Wine411.ca will support further industry growth and enhance public awareness of Canadian wine.
Few countries in the world have a resource like Wine411.ca, which is a user-friendly, visually impressive directory and intended for use by wineries, travellers and anyone interested in Canadian wineries and wine regions. It is organized by province and geographical region, providing winery contact information, production volumes, varietals and awards received, as well as consumer-friendly data on visitor facilities, social media links, wine club information and more.
This project required a significant investment and commitment from BlackSquare and CVA–from content compilation to the development of a customized online platform–and the benefits of the effort are numerous. Wine411.ca includes the ability to review and update content regularly, which is essential in an industry experiencing rapid growth. While there is no cost or membership requirement for wineries to have a listing on the directory, wineries are requested to review their information for accuracy.
Canada is a world-class, premium wine producer and CVA believes it is important to encourage wine enthusiasts in Canada and abroad to discover and fully understand our wine regions and producers. We encourage you to share this resource with your colleagues, friends and family and help us celebrate our industry from coast-to-coast.
We would like to thank all participating associations, members, partners and the Government of Canada for their support of these ambitious initiatives.